Despite near universal interest, however, most people don't have the information or motivation they need to act efficiently. … These high-tech solutions are facing a similar challenge—very few customers are intrigued enough by energy data to spend up to $200 on an in-home monitoring device, or even to take the time to seek out this information …. Simple Energy and Pushing Green hope to engage customers via Facebook apps, but how long does that stay “sticky”. …

Read more from the original source:
Energy Behavioral Science | mapawatt